China is the world's largest producer of toys, China exports a wide variety of toys, including plush toys, plastic toys, electric toys, model toys and educational toys. Although educational toys and electric toys have developed the fastest in recent years, they are still the largest sales of traditional plush toys and the most manufacturers.
Export orders mainly come from Europe and the United States
As a non-necessities of life toys, its market scope and scale as a whole depends on the economic level of a country or region and the consumption power of the family, so the EU, the United States, Japan and other countries and regions have been the main market for China's toy exports. According to Euromonitor statistics, children in Europe and the United States spend more than seven times as much on toys on average as they do in other developing countries such as China.
Dongguan Jun Ou Toys Co., Ltd. has long been engaged in the export of plush toys, the company's business manager Franny said that compared with the domestic market, the overseas demand for plush toys, especially the demand for European and American markets is greater, "so our company only do the export market of plush toys, do not do domestic sales, the vast majority of orders are from European and American countries."
The United States is the world's largest toy consumer market, according to the data provided by the Guangdong Toy Association, in 2017, 28.8% of Chinese toys were exported to the United States, while 80% of the American toy market products were made in China.
In addition, China is also the largest import source of the EU toy market, according to Eurostat statistics, Chinese toys occupy 85% of the EU market share. Among them, the United Kingdom, Germany and the Netherlands are the top three EU countries for toy imports, accounting for 27%, 16% and 10% of the total EU imports, respectively.
Cute Stuffed Animals Are The Most Popular
Although electric toys have developed rapidly in recent years, parents in Europe and the United States still like to choose traditional toys for children, such as Barbie dolls are always the love of little girls. More than a billion Barbie dolls have been sold since their birth in1959, and an11-year-old American girl may have owned10of them, while a French girl of the same age may have owned five.
A variety of plush animals, building blocks, jigsaw toys are also favored by parents and children in Europe and the United States, among which plush toys because of realistic and lovely shape, soft touch, easy to clean, high safety advantages, but also become the first choice for parents in Europe and the United States to choose toys for children.
Franny said, "Our company produces and exports hundreds of varieties of plush toys, such as plush cartoon animals, plush finger puppets and other shapes and styles of plush toys, of which the kind with big eyes and cute Q cute plush toys are most popular in foreign markets."
Promotional Gifts Are In High Demand
Plush toys have a wide range of uses, in addition to parents and children to buy, now many well-known enterprises also have a great demand for plush toy customization. For example, some enterprises will make their corporate image into a plush toy, which can add some affinity to the enterprise, and is also very good for enhancing the corporate image; Other large retailers and fast food restaurants will also use plush toys as promotional gifts to attract people.
"Promotional gifts are currently the most important market for the export of plush toys. On the one hand, the number of such customer orders are large, and the profits are considerable; On the other hand, if the cooperation is smooth, it can develop into a long-term customer and get stable orders, which is very helpful for the long-term development of the company."
Franny said that in order to get orders from Disney, Walmart, Coca-Cola, McDonald's and other licensors, these well-known enterprises must entrust third-party institutions to conduct factory inspections, and the requirements of factory inspections are extremely strict.
For example, Disney inspections focus on compliance with standards in areas such as legality, child and underage labor, discrimination, working hours, pay, disciplinary practices, health and safety, and counterterrorism. There are also many documents required for factory inspection, including payroll, personnel roster and employee personal files, labor contracts, industrial and commercial business licenses, environmental protection documents, fire drill records, emergency evacuation plans and business records.
Our factory has already passed the inspection requirements of Disney and Walmart, and has maintained friendly cooperation with Disney and Walmart for many years. As a trusted manufacturer, we are committed to providing every consumer with quality and loved plush toys.
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