You may be curious: Why do young people like plush toys so much? Is it because they still have a childlike heart? In fact, the reason behind this is not that simple.
1. Consumption Concepts Are Quietly Changing
Young people nowadays have a different consumption concept.
In the past, people valued practicality and cost-effectiveness when buying things, but now? People pay more attention to the emotional value and personalization of products.
According to the “2022 China Generation Z Consumer Insight Report” released by iResearch Consulting, Generation Z (mainly refers to people born between 1995 and 2009) pay more attention to the emotional value of products when consuming.
As one netizen said: “I buy plush toys not because of how practical they are, but because they make me happy.”
2. Plush Toys Can Meet Emotional Needs
Young people nowadays have a growing demand for emotional value.
What is emotional value? Simply put, it is the value that makes you feel happy, joyful, and satisfied.
In this fast-paced society, everyone needs a little warmth and companionship, and plush toys can just meet this need. As one netizen shared: “Every time I sleep with my plush toys, I feel particularly safe and warm.” They will not only eat, watch movies, and go shopping with their plush toys, but also take them on trips and see the world together.
This kind of emotional value is something that those cold electronic products and fast food culture cannot give.
Interested in working with Junou Toys to build your brand with custom plush toys? Click the button below and we’ll work with you to create a personalized plush toy and explore how to increase customer loyalty.
Moreover, raising plush toys does not require the same worry as raising real babies. You don’t have to worry about them crying, getting sick, or getting into trouble. You only need to give them a little care and companionship, and they can bring you endless joy and warmth.
This feeling of “painless motherhood” makes many young people unable to stop! It’s easier than raising pets.
3. Satisfy The Desire For Socializing And Sharing
Some young people like plush toys for social and display needs.
According to the “2021 China Social Media Impact Research Report”, young people spend hours on social media every day. On social media, there are endless sharing and recommendations about plush toys. Many Internet celebrities and bloggers have posted their plush toy collections, further stimulating young people’s desire to buy.
High-value and cute plush toys have become a hot topic and punch-in artifact on social media. As one netizen said: “I take my plush toys to travel, take pictures, and post on Moments. Everyone thinks it’s very interesting and cute.”
This need for socializing and display is also one of the reasons why plush toys are becoming more and more popular among young people.
Now Jopark has also launched personalized plush toys. They have their own personality and are waiting for you to take them home.
