China is the world’s largest toy manufacturer and exporter. 70% of the world’s toys are manufactured in China, with an annual output value of more than 100 billion yuan.
There are five large plush toy production bases: Yangzhou, Dongguan, Guangzhou, Qingdao and Yiwu.
1. The hometown of mid-range plush toys - Yangzhou
As the hometown of toys, Yangzhou is well-known both at home and abroad. If more than 70% of the world’s toys are made in China, then more than half of the country’s plush toys are made in Yangzhou. Millions of dolls in the Athens Olympics, Beijing Olympics, and Shanghai World Expo were all made in Yangzhou. The main production here is mid-range plush toys, and the toy development capabilities need to be improved. The main share is copied from other places, and most of them are ordinary plush bears, plush dogs, etc.
2. Export-oriented plush production area - Dongguan
Dongguan’s toy industry is mainly export-oriented, with Chinese and Hong Kong-funded enterprises accounting for about 65%, private enterprises accounting for about 25%, and Taiwanese and Japanese enterprises accounting for about 10%.
The production involves a variety of mid-to-high-end toys such as plastic, electronic, wooden, educational, plush, etc. Almost all of them are exported to the international market, and only a small amount is sold domestically. Whether it is the scale of the enterprise, the degree of specialization, the level of technology, or the level of management, it has inherent advantages. It has absorbed a lot of advanced foreign experience and is in a leading position in China.
And our Dongguan Jun Ou Toys Co., Ltd. is located in Dongguan. It mainly produces high-quality plush toys and has successfully become a partner of brands such as Walmart, LIDL, CVS, Dollar Tree, Singleton, etc.
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3. A large-scale toy and gift production base - Guangzhou
Guangzhou Yide Road Toys Business District is one of the important toy and gift circulation and trade bases in the country. Many professional toy markets such as International Toy Boutique City, Zhonggang Toy Boutique Wholesale City, Wanling International Toy Boutique Plaza, and Jiales Boutique Toy City are gathered here.
The plush toys produced in Guangzhou are novel in style. Basically, as long as it is a popular cartoon character or a hot image IP on TV, the related cartoon plush toys will always appear first in Guangzhou.
4. Northern plush production area - Qingdao
The Jimo Road Small Commodity Wholesale Market (located in Qingdao), which was established in November 1980, was the earliest small commodity wholesale market in the reform and opening-up period. It was also the largest small commodity wholesale market at that time and was known as the “Shandong Small Commodity Kingdom”. It sells nearly 10,000 varieties of goods in 24 categories, mainly toys, with a wide variety and low prices. The listed products are sold well in North China and Northeast China for their high quality, low price, and fast distribution. It is one of the largest small commodity distribution centers in northern my country.
5. Plush Toy Wholesale Base - Yiwu
In the absence of resources and industrial foundation, Yiwu, Zhejiang Province has created a unique Yiwu model of small commodities and large markets, and is the distribution center of Chinese toys.
At present, the toy wholesale in Yiwu is mainly concentrated in the first area of Yiwu International Trade City, with more than 1,000 toy merchants. According to the business area, it is divided into four areas: B, C, D, and E, among which Area B is for plush toys. In addition, Xingzhong Toy Specialty Street, which is separated from the International Trade City by a road, mainly focuses on plush cloth toys.
